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Sophia Waara

CRM + LIfecycle Marketing Strategist

14+Clients served
Sophia Waara

About

Sophia is a marketing and customer experience leader with fifteen years of experience helping organizations strengthen their marketing operations, CRM strategies, and customer journeys. Her expertise spans marketing automation, lifecycle marketing, CRM optimization, customer experience, and growth strategy across both B2B and B2C environments. Throughout her career, Sophia has led complex marketing initiatives across financial services, healthcare, retail, and technology. Her experience includes building and implementing marketing strategies, supporting business expansion, launching new organizations and revenue streams, and leading enterprise-level CX and marketing programs. At Chameleon, Sophia partners with companies of all sizes to identify opportunities, solve complex marketing challenges, and build scalable strategies that connect technology, data, and customer experience. She brings a practical, results-focused approach to helping organizations get more from their marketing technology and create stronger, more effective customer experiences. Sophia has experience using Hubspot, Zeta, Bloomreach, SalesForce, Yotpo, Marketo and Google Analytics. In addition to marketing automation, she has extensive CX strategy, implementation and management experience. Sophia earned her BA and MA in Communications at the University of West Florida.

SpeaksEnglish

Selected clients

CINC Systems
Geir Ness
Veristat, LLC
CEO Warrior
TelyRx
Cotopaxi
Workwise compliance
Driven Brands, Inc.
Akeneo.Com
SNAP Finance, LLC
Surf Internet
NeatFrame, Inc.

Experience

  • Cotopaxi - Gear for Good

    CRM Manager at Cotopaxi - Gear for Good

  • Snap Finance

    Marketing Automation Specialist at Snap Finance

  • D

    CRM Marketing Specialist at Driven Brands

Expertise

Landing Page OptimizationMarketing AutomationAnalyticsMarketing ManagementInternal Communication StrategyEmail MarketingSMSChatbotExternal Communication StrategyCustomer ServiceCRMHubSpot

Work With
Sophia

Interested in bringing Sophia onto your transformation? Let’s start the conversation.