About
Steve Hartman is a proven executive with over 25 years of leadership experience in general management, marketing, analytics, ecommerce, and technology. His career is marked by a strong focus on creating breakthrough customer experiences and building omnichannel retail brands that drive growth and profitability. Steve leads with a positive outlook and strong values, emphasizing an analytical and data-driven mindset. He is passionate about building strong organizational cultures and high-performing teams, with a track record of delivering exceptional experiences in both digital and physical environments. Throughout his career, Steve has successfully transformed ecommerce operations across various organizations. At Rugs USA, he led a full brand refresh and ecommerce replatform, driving significant improvements in team engagement and product focus. His leadership resulted in several new products achieving over $5M in sales. Similarly, at Windsor Fashions, he rebuilt the ecommerce experience and organization, increasing ecommerce growth from 13% to 50% in just one year while also increasing EBITDA from $600K to $3.8M. Steve's experience also includes pivotal roles at Eddie Bauer and Urban Outfitters, where he was responsible for the $300M+ global direct-to-consumer businesses. He centralized analytics, improved data infrastructure, and established a test-and-learn approach that enhanced marketing ROI by 36%. His strategic vision and execution have consistently led to improved customer acquisition and retention, making him a valuable asset in the ecommerce landscape.
How Steve helps
The roles Steve steps into. Select one to see how they work in it.
Chief Ecommerce Officer
Steve Hartman is an executive with over 25 years of leadership experience spanning general management, marketing, analytics, ecommerce, and technology. His career centers on creating breakthrough customer experiences and building omnichannel retail brands that drive growth and profitability, guided by an analytical, data-driven mindset and a focus on building strong cultures and high-performing teams across digital and physical environments. Steve has transformed ecommerce operations across multiple organizations. At Rugs USA, he led a full brand refresh and ecommerce replatform, improving team engagement and product focus, with several new products achieving over $5M in sales. At Windsor Fashions, he rebuilt the ecommerce experience and organization, lifting ecommerce growth from 13% to 50% in a single year while increasing EBITDA from $600K to $3.8M. His experience also includes pivotal roles at Eddie Bauer and Urban Outfitters, where he was responsible for $300M+ global direct-to-consumer businesses. There he centralized analytics, improved data infrastructure, and established a test-and-learn approach that enhanced marketing ROI by 36%. Steve's strategic vision and execution have consistently improved customer acquisition and retention.
Selected work in this role
President & Chief Growth Officer at Windsor Fashions
Rebuilt marketing, technology, and ecommerce teams, led a brand refresh and website replatform, and grew ecommerce comp from 13% to 75% in one year.
Senior Vice President, Chief Marketing Officer at Eddie Bauer
Recentered the organization on the target customer, led a brand refresh, revamped loyalty, right-sized the catalog, and lifted marketing ROI 36%.
Managing Director, Ecommerce & Marketing at Urban Outfitters
Rebuilt the marketing team around data and analytics without losing the brand's creative spirit, lifting ROI 30%+ and leading UO to $1B in sales.
Focus areas
Selected clients
Experience
Interim / Fractional Chief Marketing Officer & Ecommerce Leader at Chameleon Collective
- H
Hazel Grove Brewing
- Owner
- Co-Owner
Enigma Data Inc.
- Advisory Board Member
- Advisory Board Member
PACIFIC
- Executive Advisor
Expertise
Work With
Steve
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