About
Steve Hartman is a proven executive with over 25 years of leadership experience in general management, marketing, analytics, ecommerce, and technology. His career is marked by a strong focus on creating breakthrough customer experiences and building omnichannel retail brands that drive growth and profitability. Steve leads with a positive outlook and strong values, emphasizing an analytical and data-driven mindset. He is passionate about building strong organizational cultures and high-performing teams, with a track record of delivering exceptional experiences in both digital and physical environments. Throughout his career, Steve has successfully transformed ecommerce operations across various organizations. At Rugs USA, he led a full brand refresh and ecommerce replatform, driving significant improvements in team engagement and product focus. His leadership resulted in several new products achieving over $5M in sales. Similarly, at Windsor Fashions, he rebuilt the ecommerce experience and organization, increasing ecommerce growth from 13% to 50% in just one year while also increasing EBITDA from $600K to $3.8M. Steve's experience also includes pivotal roles at Eddie Bauer and Urban Outfitters, where he was responsible for the $300M+ global direct-to-consumer businesses. He centralized analytics, improved data infrastructure, and established a test-and-learn approach that enhanced marketing ROI by 36%. His strategic vision and execution have consistently led to improved customer acquisition and retention, making him a valuable asset in the ecommerce landscape.
How Steve helps
The roles Steve steps into. Select one to see how they work in it.
Chief Ecommerce Officer
Steve Hartman is a proven executive with over 25 years of leadership experience in general management, marketing, analytics, ecommerce, and technology. His career is marked by a strong focus on creating breakthrough customer experiences and building omnichannel retail brands that drive growth and profitability. Steve leads with a positive outlook and strong values, emphasizing an analytical and data-driven mindset. He is passionate about building strong organizational cultures and high-performing teams, with a track record of delivering exceptional experiences in both digital and physical environments. Throughout his career, Steve has successfully transformed ecommerce operations across various organizations. At Rugs USA, he led a full brand refresh and ecommerce replatform, driving significant improvements in team engagement and product focus. His leadership resulted in several new products achieving over $5M in sales. Similarly, at Windsor Fashions, he rebuilt the ecommerce experience and organization, increasing ecommerce growth from 13% to 50% in just one year while also increasing EBITDA from $600K to $3.8M. Steve's experience also includes pivotal roles at Eddie Bauer and Urban Outfitters, where he was responsible for the $300M+ global direct-to-consumer businesses. He centralized analytics, improved data infrastructure, and established a test-and-learn approach that enhanced marketing ROI by 36%. His strategic vision and execution have consistently led to improved customer acquisition and retention, making him a valuable asset in the ecommerce landscape.
Selected work in this role
President & Chief Growth Officer at Windsor Fashions
Responsible for rebuilding the marketing, technology, and ecommerce organizations, led a brand refresh and website replatform, and increased ecommerce comp from 13% to 75% in one year.
Senior Vice President, Chief Marketing Officer at Eddie Bauer
Recentered the organization on the target customer, led a brand refresh, revamped the loyalty program, right-sized catalog, and improved marketing ROI by 36%.
Managing Director, Ecommerce & Marketing at Urban Outfitters
Rebuilt the marketing team to take a data driven and analytical approach while retaining the creative spirit of the brand, increasing marketing ROI by over 30% and leading UO through $1B in sales.
Focus areas
Selected clients
Experience
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Interim / Fractional Chief Marketing Officer & Ecommerce Leader at Chameleon Collective
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Owner at Hazel Grove Brewing
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Advisory Board Member at Enigma Data Inc.
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Executive Advisor at PACIFIC
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Chief Customer Officer at Rugs USA
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Co-Owner at Hazel Grove Brewing
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Advisory Board Member
Expertise
Work With
Steve
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