I help leaders and organizations navigate growth, complexity, and change. I've served as an Interim CMO, Head of Ecommerce, and strategic advisor for founder-led, private equity-backed, and growth-stage businesses. While many engagements begin with a growth, brand, or customer experience challenge, they often reveal broader questions around priorities, organizational design, leadership alignment, resource allocation, and execution. My work focuses on helping leadership teams make better decisions when the path forward feels stuck. Whether evaluating strategic priorities, strengthening brand positioning, navigating organizational transitions, adopting new technologies, or redesigning operating models, I bring structure and clarity to complex situations. I bring deep experience across brand strategy, ecommerce, digital marketing, customer experience, people leadership, and P&L management. My greatest value comes from helping leaders connect strategy, people, and execution in ways that create lasting business results by identifying patterns and root causes. I am particularly energized by situations that involve ambiguity, transformation, and change. I help organizations determine what matters most, align around a path forward, and execute with confidence.
The roles Tena steps into. Select one to see how they work in it.
I help leaders and organizations navigate growth, complexity, and change. I've served as an Interim CMO, Head of Ecommerce, and strategic advisor for founder-led, private equity-backed, and growth-stage businesses. While many engagements begin with a growth, brand, or customer experience challenge, they often reveal broader questions around priorities, organizational design, leadership alignment, resource allocation, and execution. My work focuses on helping leadership teams make better decisions when the path forward feels stuck. Whether evaluating strategic priorities, strengthening brand positioning, navigating organizational transitions, adopting new technologies, or redesigning operating models, I bring structure and clarity to complex situations. I bring deep experience across brand strategy, ecommerce, digital marketing, customer experience, people leadership, and P&L management. My greatest value comes from helping leaders connect strategy, people, and execution in ways that create lasting business results by identifying patterns and root causes. I am particularly energized by situations that involve ambiguity, transformation, and change. I help organizations determine what matters most, align around a path forward, and execute with confidence.
Focus areas
Small Business Owner - Partner at Centerpeace Health
Chameleon Collective
Strategic Advisor at Fireside Stitchery
Interim Head of Brand at BBQGuys
Exemplis LLC
Strategic Advisor at Trashie
Ecommerce Consultant at Opopop
Strategic Advisor at Cumulus Coffee
Interim CMO at Embodied, Inc.
ECommerce DTC Strategic Advisor at The Estée Lauder Companies Inc.
Keter
Interim VP of ECommerce at SVP Worldwide
VP of Ecommerce & Digital Marketing at The Step2 Company
Affiliate Marketing Product Lead at Insurance.com Inc./Comparision Market Inc.
Insurance.com
Interim CX Leader at Standard Furniture Manufacturing Company, Inc.
Singer
VP of Digital and E-Commerce at Step2/Backyard Discovery
CX Strategy at MGA Entertainment
CS/CX Strategy at Cumulus
In my off hours, I'm passionate about launching MVP versions of ideas that feed my soul. It's helped me continue staying on top of executional work in Shopify, Klaviyo, and CRM management tools. I am also passionate about helping animals and raising research and awareness for congenital heart disease. I am located in Kent, Ohio, about 45 minutes southeast of Cleveland and home to Kent State University, where I live with my husband and teenage son.
Interested in bringing Tena onto your transformation? Let’s start the conversation.
