About
Tena lives and breathes Commerce optimization, particularly within the DTC space, with over 20 years of experience. While she has spent the last 15 years in leadership roles, Tena has always been a hands-on participant, unafraid to get her hands dirty. By working with Tena in an eCommerce execution role, you gain someone who understands the strategy behind the work and can execute email marketing, list building, social media monitoring, community management, and website management. She is comfortable in Shopify, and no project or task is beyond her willingness to tackle. Tena has a deep understanding of the eCommerce landscape, not just from a theoretical perspective but from hands-on experience managing and growing online businesses. She excels in data-driven analysis, delivering key performance indicators (KPIs) and crafting reports that provide clear insights into business operations.
How Tena helps
The roles Tena steps into. Select one to see how they work in it.
ECommerce Manager
Tena lives and breathes Commerce optimization, particularly within the DTC space, with over 20 years of experience. While she has spent the last 15 years in leadership roles, Tena has always been a hands-on participant, unafraid to get her hands dirty. By working with Tena in an eCommerce execution role, you gain someone who understands the strategy behind the work and can execute email marketing, list building, social media monitoring, community management, and website management. She is comfortable in Shopify, and no project or task is beyond her willingness to tackle. Tena has a deep understanding of the eCommerce landscape, not just from a theoretical perspective but from hands-on experience managing and growing online businesses. She excels in data-driven analysis, delivering key performance indicators (KPIs) and crafting reports that provide clear insights into business operations.
Selected work in this role
VP of Digital and E-Commerce at Step2/Backyard Discovery
Managed eCommerce and CS teams and oversaw digital brand. Led sales and profitability initiatives and oversaw DTC P&L. Retailer agnostic position as a brand manufacturer.
Interim CX Leader at Standard Furniture Manufacturing Company, Inc.
Performed strategic assessment of people, process, and technology; recommended and led organizational changes that focused on the consumer experience across all touchpoints.
CS/CX Strategy at Cumulus
Developed a servicing team, processes, and a budget for launch. Helped to hire and train CX lead. Established process connections with the servicing team to collaborate with Marketing and E-Commerce
Focus areas
Selected clients
Writing
Experience
Small Business Owner - Partner at Centerpeace Health
Interim Leadership - CMO and VP of ECommerce at Chameleon Collective
Interim CMO at Embodied, Inc.
ECommerce DTC Strategic Advisor at The Estée Lauder Companies Inc.
Strategic EComm Adviser at Keter
Interim VP of ECommerce at
Expertise
Work With
Tena
Interested in bringing Tena onto your transformation? Let’s start the conversation.
