2025 Motorola Razr Launch at T-mobile

Led the integrated marketing strategy end-to-end, translating consumer insight into positioning, messaging architecture, and cross channel go-to-market execution across PR, paid, owned and earned media, CRM, digital merchandising, and retail. Identified that the emotional driver was not technical features, but identity and nostalgia for the original Razr paired with modern innovation. Built a flexible messaging framework that scaled across the funnel: high-impact brand storytelling to drive awareness, performance-optimised creative for consideration, and strong offer integration for conversion moments. Partnered closely with the creative studio to ensure alignment to the strategic brief and consistency across channels. Led daily cross-functional standups to manage launch readiness, mitigate risk, and ensure synchronized execution.

Launch executed seamlessly and delivered 161% year-over-year sales growth within the first two weeks post launch. 60% sustained year-over-year sales growth over 2 months post-launch Campaign was recognised internally as a model for future flagship device launches.