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All case studies

Brittany MacBeth

Case studies delivered through Chameleon Collective.

Interim CMO

Consumer Goods (CPG)

Interim CMO

Doubled revenue, grew eCommerce 70%, and expanded distribution, leading to successful acquisition by Procter & Gamble in under 6 months.

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Digital Strategy & Execution

Advertising & Communications

Digital Strategy & Execution

An 18-month engagement scales Shopkick's performance marketing across affiliate, CPI, and CPL campaigns.

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Mielle Organics growth strategy & acquisition

Consumer Goods (CPG)

Mielle Organics growth strategy & acquisition

Interim CMO leadership drove revenue growth, media presence, and subscriber engagement, positioning the brand for acquisition by an industry giant.

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John Hardy Business Transformation

Consumer Goods (CPG)

John Hardy Business Transformation

Interim leadership and a growth team triple John Hardy's ecommerce business over several years.

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Interim Head Of Marketing

Retail & eCommerce

Interim Head Of Marketing

Delivered 121% year-over-year growth across all paid media sources through strategic leadership and partnerships.

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Brand Revival

Construction & Infrastructure

Brand Revival

Rejuvenated brand positioning and growth marketing drove heightened awareness and market share expansion in the tiny homes sector.

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Marketing Data Optimisation

Human & Personal Services

Marketing Data Optimisation

Chameleon consolidates Blink Fitness's scattered marketing data into one on-demand dashboard, cutting reporting hours and analytics costs.

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ICEMULE analytics rebuild + affiliate growth

Consumer Goods (CPG)

ICEMULE analytics rebuild + affiliate growth

A rebuilt analytics stack and affiliate strategy grow ICEMULE's programme revenue 69% over two years.

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Brand Awareness

Technology & Software

Brand Awareness

Multi-channel strategy drove 80% traffic increase, 181% boost in direct users, and $85K in media value.

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Data Driven Marketing & Media Performance

Consumer Goods (CPG)

Data Driven Marketing & Media Performance

Chameleon builds G-Form's direct-to-consumer strategy and real-time reporting, setting it up to double eCommerce growth.

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Streamline Marketing Data

Human & Personal Services

Streamline Marketing Data

Chameleon embeds an analyst at Blink Fitness to unify scattered marketing data into a single real-time dashboard.

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Bergdorf Goodman holiday affiliate rescue

Retail & eCommerce

Bergdorf Goodman holiday affiliate rescue

Interim leadership delivered +14% revenue growth and saved seven figures by fixing tracking errors during critical Q4 period.

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Mielle Organics GA4 migration + affiliate pivot

Consumer Goods (CPG)

Mielle Organics GA4 migration + affiliate pivot

On the cusp of an acquisition, Mielle Organics confronted a trifecta of digital challenges.

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Performance Marketing

Human & Personal Services

Performance Marketing

Chameleon reworks Blink Fitness's performance marketing during Covid, lifting digital membership joins 14% while cutting cost per

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Robust Marketing Landscape

Education & Training

Robust Marketing Landscape

In a world dealing with a pandemic, ChairmanMe emerged as a beacon for women, offering them a unique blend of education and networking.

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