Unifying Blink's Marketing Data Into One Dashboard

Chameleon was brought in to consolidate Blink Fitness's data into a reliable, single source of truth available on demand. We assessed Blink's data collection methods, systems, staff, platforms, and reporting needs, and interviewed the C-suite, marketing, and finance teams, which revealed a clear gap between requirements and capabilities. We then recommended unifying the data into accessible dashboards that made insight easy to find.

With data unified, Blink Fitness can evaluate and optimise its performance and strategy on demand. Automating reporting and removing redundant vendors from the data stack cut man-hours and reduced data analysis costs. The change streamlined data processes and produced richer insights for marketing.