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All case studies

Juan Martinez

Case studies delivered through Chameleon Collective.

John Hardy Business Transformation

Consumer Goods (CPG)

John Hardy Business Transformation

Interim leadership and a growth team triple John Hardy's ecommerce business over several years.

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Strategic Growth Marketing

Human & Personal Services

Strategic Growth Marketing

Chameleon runs as Blink Fitness's in-house creative agency from 2019 to 2021, cutting customer acquisition costs 49% and staffing 41%.

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Digital Revamp

Human & Personal Services

Digital Revamp

Chameleon resets Blink Fitness's creative and paid media, then sustains members with daily live content through the 2020 lockdown.

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Brand Revival

Construction & Infrastructure

Brand Revival

Rejuvenated brand positioning and growth marketing drove heightened awareness and market share expansion in the tiny homes sector.

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Crafting a Messaging Brand

Technology & Software

Crafting a Messaging Brand

A cheeky Gen Z rebrand gives Sunbird Messaging a landing page that converts at 50% on debut.

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Brand Awareness

Technology & Software

Brand Awareness

Multi-channel strategy drove 80% traffic increase, 181% boost in direct users, and $85K in media value.

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Marketing Strategy and Support

Retail & eCommerce

Marketing Strategy and Support

Embedded specialists support Janie and Jack's new CMO across eCommerce, paid, SEO, and CRM.

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Growth Marketing Leadership

Consumer Goods (CPG)

Growth Marketing Leadership

John Hardy, a New York-based luxury jewelry company, was founded in 1975, drawing inspiration from Bali's rich jewelry-making traditions.

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Performance Marketing

Human & Personal Services

Performance Marketing

Chameleon reworks Blink Fitness's performance marketing during Covid, lifting digital membership joins 14% while cutting cost per

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Wind River Tiny Homes

Construction & Infrastructure

Wind River Tiny Homes

Full rebrand, B2B launch, and growth marketing drove 1300% production increase and 160%+ YoY sales growth in two years.

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