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Retail & eCommerce

Growth Marketing Leadership

John Hardy, a New York-based luxury jewelry company, was founded in 1975, drawing inspiration from Bali's rich jewelry-making traditions.

John Hardy USA Inc.

Growth Marketing Leadership

The Client

John Hardy USA Inc.
Company
John Hardy USA Inc.
Website
johnhardy.com
Industry
Luxury Goods & Jewelry
Headquarters
PRINCE, united states
Employees
201-500

About John Hardy USA

John Hardy is a luxury handcrafted jewelry brand founded in 1975, known for its Bali-based artisan production of sterling silver and gold bracelets, necklaces, rings, and earrings for men and women. The brand positions itself at the intersection of luxury craftsmanship and sustainability, selling direct-to-consumer online, through boutiques, and via…

The Challenge

John Hardy, a New York-based luxury jewelry company, was founded in 1975, drawing inspiration from Bali's rich jewelry-making traditions. Committed to creating beautiful, handcrafted artisan jewelry, John Hardy is deeply ingrained in Balinese values of community, artisanship, and sustainability. Traditionally, the company relied heavily on wholesale channels, which generated a major portion of its revenue. The challenge was to expand its reach, grow brand awareness, and increase direct-to-consumer revenue through online channels.

Our Approach

To address this challenge, Chameleon Collective deployed a team, led by a fractional head of performance marketing and supplemented with experts in paid channel execution. The team developed and implemented a comprehensive paid media strategy, which included bottom-up planning and goal setting. We spearheaded execution across all paid channels, including Facebook, Instagram, Pinterest, Search Engine Marketing, programmatic display, Connected TV, and affiliate marketing.

The Impact

Our strategic intervention and proficient execution led to a significant transformation in John Hardy's online presence. The result was a twofold increase in the company's online business, achieved profitably. Through our meticulous paid media strategy and execution, we facilitated a substantial rise in brand awareness and successfully drove direct-to-consumer revenue growth via online channels.

The Work

The Team

The Chameleons who delivered this engagement.

Farzana Nasser

Farzana Nasser

VP of Marketing

Juan Martinez

Juan Martinez

Growth Marketing Consultant

Kevin Edelson

Kevin Edelson

Interim Marketing Leader

Ilan Tito

Ilan Tito

Ecomm & Digital Transformation

Client Quote

“Chameleon Collective has been an essential strategic partner for John Hardy. They have been an integral part of rebuilding our digital marketing channel and helping us drive the accelerated growth of our e-commerce business.”

Practice Areas

Marketing AnalyticsSearch AdvertisingMarketing StrategiesFacebookInstagram MarketingPinterestSearch Engine MarketingAffiliate Marketing

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