Retail & eCommerce
Growth Marketing Leadership
John Hardy, a New York-based luxury jewelry company, was founded in 1975, drawing inspiration from Bali's rich jewelry-making traditions.
John Hardy USA Inc.
The Client
- Company
- John Hardy USA Inc.
- Website
- johnhardy.com
- Industry
- Luxury Goods & Jewelry
- Headquarters
- united states
- Employees
- 201-500
About John Hardy USA
John Hardy is a luxury jewelry brand known for its artisan-crafted pieces that draw inspiration from the elemental beauty of Bali. Founded in 1975, the company combines traditional techniques with contemporary design to create fine jewelry that is sustainable and ethically sourced.
The Challenge
John Hardy, a New York-based luxury jewelry company, was founded in 1975, drawing inspiration from Bali's rich jewelry-making traditions. Committed to creating beautiful, handcrafted artisan jewelry, John Hardy is deeply ingrained in Balinese values of community, artisanship, and sustainability. Traditionally, the company relied heavily on wholesale channels, which generated a major portion of its revenue. The challenge was to expand its reach, grow brand awareness, and increase direct-to-consumer revenue through online channels.
Our Approach
To address this challenge, Chameleon Collective deployed a team, led by a fractional head of performance marketing and supplemented with experts in paid channel execution.
The team developed and implemented a comprehensive paid media strategy, which included bottom-up planning and goal setting. We spearheaded execution across all paid channels, including Facebook, Instagram, Pinterest, Search Engine Marketing, programmatic display, Connected TV, and affiliate marketing.
The Impact
Our strategic intervention and proficient execution led to a significant transformation in John Hardy's online presence. The result was a twofold increase in the company's online business, achieved profitably. Through our meticulous paid media strategy and execution, we facilitated a substantial rise in brand awareness and successfully drove direct-to-consumer revenue growth via online channels.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
Marketing AnalyticsSearch AdvertisingMarketing StrategiesFacebookInstagram MarketingPinterestSearch Engine MarketingAffiliate Marketing