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All case studies

Tom Dehnel

Case studies delivered through Chameleon Collective.

Digital Potential Post-Bankruptcy

Retail & eCommerce

Digital Potential Post-Bankruptcy

Doubled organic search traffic and revenue in 45 days while overhauling CRM, paid media, and backend systems.

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Search Engine Optimisation

Wholesale & Distribution

Search Engine Optimisation

Chameleon guides Encompass's SEO over ten months, lifting focus-page views 46% and overall organic traffic 17.8%.

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Francesca's Business Transformation

Retail & eCommerce

Francesca's Business Transformation

Emerging from bankruptcy, Francesca's, a renowned fast fashion brand, stood at a crossroads.

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Interim Leadership & New eCommerce Platform

Retail & eCommerce

Interim Leadership & New eCommerce Platform

Stabilized a failing platform, fixed critical defects in one month, and delivered a digital roadmap that drove online revenues beyond expectations.

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SEO programme for an identity security leader

Technology & Software

SEO programme for an identity security leader

A full-funnel SEO strategy brings Okta 1.6M unique visitors a year and an upskilled team.

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SEO-powered organic growth strategy for Current

Financial Services

SEO-powered organic growth strategy for Current

Built a content channel driving 20,000+ monthly visitors, reducing customer acquisition costs for the financial services app.

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Elevating E-Commerce: The Encompass Transformation

Retail & eCommerce

Elevating E-Commerce: The Encompass Transformation

Migrated 8M+ SKUs to Shopify Plus with centralized PIM, streamlining data management and elevating the customer experience.

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eCommerce rebuild from 40 to 3,500 products

Manufacturing & Industrial

eCommerce rebuild from 40 to 3,500 products

Chameleon rebuilds Enviro Design Products on Shopify with aggressive SEO, growing its catalogue from under 40 to nearly 3,500.

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SEO Transformation: Encompass's Organic Surge

Retail & eCommerce

SEO Transformation: Encompass's Organic Surge

Encompass was seeing consistent decline in organic traffic and sales for one of its prominent appliance parts brands.

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Marketing Strategy and Support

Retail & eCommerce

Marketing Strategy and Support

Embedded specialists support Janie and Jack's new CMO across eCommerce, paid, SEO, and CRM.

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Doubling organic traffic for an analytics platform

Technology & Software

Doubling organic traffic for an analytics platform

Amplitude's blog had stalled. An SEO-first content rebuild doubles organic traffic and adds 50,000 users a month.

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