1.6M Annual Visitors From a Structured SEO Programme

A full-funnel SEO strategy brings Okta 1.6M unique visitors a year and an upskilled team.

Okta

The Client

Okta

Company: Okta
Website: oktadesign.com.br
Industry: Design
Headquarters: brazil

About Okta

Okta is based in Stuttgart, Germany, focusing on New Urbanism and urban research. The company specializes in analyzing existing urban structures and applying these insights to planning efforts, aiming to enhance urban development processes.

The Challenge

Okta had a basic SEO programme, but its marketing team was spread across competing priorities with no one focused on SEO full-time. They wanted clarity, direction, and a strategy that could turn rudimentary efforts into a robust, high-ROI programme.

Our Approach

Chameleon Collective started by bringing structure to Okta's fragmented SEO approach, building a holistic strategy with a clear roadmap tied to the company's broader marketing goals. We launched an SEO content programme built to raise Okta's digital visibility, with a full-funnel narrative: generating awareness at the top while driving customer acquisition at the bottom. Alongside that, we ran educational sessions and workshops to ground the Okta marketing team in SEO best practices.

The Impact

The strategy brought 1.6M unique visitors a year to Okta's website. Beyond the numbers, the marketing team came out equipped, informed, and agile, ready to keep getting value from SEO over time.