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Technology & Software

1.6M Annual Visitors From a Structured SEO Program

A full-funnel SEO strategy brings Okta 1.6M unique visitors a year and an upskilled team.

Okta

SEO Best Practices

The Client

Okta
Company
Okta
Website
okta.com
Industry
Software Development
Headquarters
united states
Employees
5001-10000

About Okta

Okta, Inc. is a leading independent provider of identity management solutions focused on helping organizations securely connect people to technology.

The Challenge

Okta had a basic SEO program, but its marketing team was spread across competing priorities with no one focused on SEO full-time. They wanted clarity, direction, and a strategy that could turn rudimentary efforts into a robust, high-ROI program.

Our Approach

Chameleon Collective started by bringing structure to Okta's fragmented SEO approach, building a holistic strategy with a clear roadmap tied to the company's broader marketing goals. We launched an SEO content program built to raise Okta's digital visibility, with a full-funnel narrative: generating awareness at the top while driving customer acquisition at the bottom. Alongside that, we ran educational sessions and workshops to ground the Okta marketing team in SEO best practices.

The Impact

The strategy brought 1.6M unique visitors a year to Okta's website. Beyond the numbers, the marketing team came out equipped, informed, and agile, ready to keep getting value from SEO over time.

The Work

1.6M

annual unique visitors to the site

Featured Expert

The Chameleon who led this engagement.

Tom Dehnel

SEO Consultant

Tom Dehnel

View profile

Practice Areas

Search Engine OptimizationContent StrategySales Funnel

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