Consumer Goods (CPG)
Bugaboo's digital transformation
Chameleon gives Bugaboo a full digital makeover, turning sporadic launches into an always-on brand and standing up its in-house studio.
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Consumer Goods (CPG)
Digital Transformation
Chameleon places an interim Chief Digital Officer at Bugaboo, rebuilding its digital organisation in under a year.
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Consumer Goods (CPG)
Insights Led Brand Strategy
Chameleon unifies G-Form's brand around one mindset, perseverance, across bikers, athletes, and everyone who wears its protective gear.
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Consumer Goods (CPG)
B2C Commerce
Led six-month transition to direct-to-consumer model with refreshed website, Amazon expansion, and brand awareness event.
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Retail & eCommerce
Revitalizing Digital Infrastructure
Chameleon migrates Genuine Replacement Parts off legacy infrastructure to AWS, stabilizing the site and speeding it up.
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Consumer Goods (CPG)
eCommerce Growth Strategy
Email, loyalty, and Amazon strategy lift Malin+Goetz's ecommerce performance during the pandemic.
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