An Interim CDO Who Rebuilt Bugaboo's Digital in a Year

Chameleon Collective placed an interim Chief Digital Officer at Bugaboo in May 2018 to set a forward-looking digital vision and success strategy. The work included reorganizing teams, investing in new technology, and building a growth model and global budget for 2019. We also brought in specialists, including a Consumer Data Expert, Brand Strategist, Creative Director, User Experience Designer, Website Developer, and Senior Technology Director, to speed implementation.

In under a year, the team accomplished what would have taken more than two years under Bugaboo's previous management. We built a sustainable internal team and fully transitioned out by May 2019. In the final phase we developed the internal marketing team into capable digital marketers, hired and onboarded the rest of the digital and commerce team, and created guides so the organisation could keep leading the market and growing after our exit.