Backyard Discovery SEO & Amazon optimisation

The Client

Company: Backyard Discovery
Website: backyarddiscovery.com
Industry: Consumer Goods
Headquarters: pittsburg, US
Employees: 51-100

About Backyard Discovery

Backyard Discovery is a leading manufacturer of outdoor residential products, specializing in wooden play structures, including swing sets, playhouses, gazebos, and outdoor kitchens. Established in 1968 and headquartered in Pittsburg, Kansas, the company focuses on providing families with high-quality outdoor playsets that promote physical activity and…

The Challenge

Our client, a significant player in e-commerce, was aiming to significantly grow their business. A core component of their growth strategy involved enhancing their SEO across their website and Amazon to drive better visibility and increase revenues.

Our Approach

Our team of Chameleons developed and executed a comprehensive SEO strategy. We used multiple data sources to pull keyword data for the client's website and third-party sites. A matrix was built to avoid self-cannibalization of keyword terms and we created a plan to execute keywords in tags and copy. We also fixed all technical SEO issues across multiple client-owned sites and pushed out weekly blog content to increase traffic from long-tail keywords.

The Impact

Our strategic focus on SEO drove high double-digit growth. Multiple items on Amazon moved to the first-page results, leading to 7-figure revenue growth. Our efforts also secured multiple Google results on the first page for "Swingset" and "Playset" keywords for their website and third-party retailers. Furthermore, the weekly blog posts we released contributed to direct website growth and a significant increase in weekly revenue.

Achieving Stellar Growth

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas