Human & Personal Services
Big Swing Set Project
Event drove highest single-day ecommerce sales for Backyard Discovery plus national media coverage including USA Today and SI.com.
Backyard Discovery
The Client
- Company
- Backyard Discovery
- Website
- backyarddiscovery.com
- Industry
- Consumer Goods
- Headquarters
- pittsburg, US
- Employees
- 51-100
About Backyard Discovery
Backyard Discovery is a leading manufacturer of outdoor residential products, specializing in wooden play structures, including swing sets, playhouses, gazebos, and outdoor kitchens. Established in 1968 and headquartered in Pittsburg, Kansas, the company focuses on providing families with high-quality outdoor playsets that promote physical activity and…
The Challenge
Backyard Discovery and Big Brothers Big Sisters had an ambitious goal - to use the power of play to increase awareness of the positive impact mentoring has on children. They aimed to deliver this message while driving community engagement and boosting ecommerce sales.
Our Approach
We orchestrated a unique event that combined volunteering, mentoring, and fun, constructing a record-setting swing set built by 'Bigs' and 'Littles' alike. Unbeknownst to the children, each of the 22 deluxe swing sets had a hidden plaque revealing that the set was for one of the families on site to take home. We filmed the entire event - the building, the laughter, the joy, the surprise - and turned it into a film to share with the world.
Aiming to make this tale even more memorable, we sought a coveted spot in the Guinness Book of World Records for crafting the longest swing set in existence.
The Impact
Our innovative approach resulted in unprecedented levels of community engagement and the highest single-day ecommerce sales to date for Backyard Discovery. The event attracted significant media attention, with coverage on television news stations, newspapers, and websites including USAToday.com and SI.com, as well as a video hosted on Comcast's Video On Demand Platform.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
E-Commerce MarketingEvent MarketingBrandingMedia RelationsMarketing Strategies