Developing DREEMZ’s US commercial approach through focused account strategy, brand partnerships and senior outreach.
DREEMZ had demonstrated its proposition through global brand campaigns. The next commercial challenge was to turn individual campaign successes into a repeatable approach for opening and developing the US market. The business needed clear account priorities, relevant buyer routes and a commercial proposition connected to each brand’s existing activity.
Faz is leading commercial development across positioning, account strategy, partnerships and senior brand outreach, initially focused on sports, fitness and wellness. He researched target brands’ current programmes, assessed the fit with DREEMZ, developed specific campaign concepts and identified relevant contacts and potential warm-introduction routes. The approach links account selection to a concrete reason for each brand to consider a paid storytelling partnership. This is Faz’s independent client work.
Ten priority US brands were researched and selected across the three initial focus areas, with documented brand fit, campaign concepts and outreach routes. This established a focused starting point for market development and coordinated senior outreach. The engagement is ongoing; target brands are prospects, and no closed campaign revenue or pipeline value is claimed here.
10
Priority US brands researched and selected
The Chameleon who led this engagement.
Business Development Consultant
Faz Zavahir