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Interim executive leadership that engineered a modernised product organisation and unlocked $5M in savings.

The Client

About Halo Branded Solutions
HALO Branded Solutions is a leading provider of branded merchandise, promotional products, and employee recognition solutions serving B2B clients across multiple industries. The company combines creative services, technology platforms, and global sourcing/logistics to help brands create memorable customer and employee experiences through custom…
Challenge: HALO, a billion-dollar, global leader in branded merchandise, was navigating significant organisational and technology challenges following the departure of its CIO. Simultaneously, they faced an underperforming custom OMS, growing tech-debt, fragmented product strategy, rising operational costs and the need to modernise both its technology organisation and customer experience.
HALO engaged Chameleon Collective to provide executive product and technology leadership, to establish a long-term transformation strategy, and strengthen key business capabilities.
Approach: Serving as Interim CPTO, Jon Michel Greenwood partnered with the CEO and executive leadership to define product and technology strategy, modernise operations, optimise organisational performance, and identify opportunities for innovation and cost savings.
Recognising HALO's transformation extended beyond technology, Jon assembled and led a multidisciplinary Chameleon Collective leadership team to accelerate product modernisation and organisational change.
Impact: Jon established an integrated product and technology vision that aligned HALO's business strategy with scalable operations, customer-centric product development and organisational modernisation. By expanding the engagement beyond executive technology leadership, he assembled a cross-functional team of senior Product, Creative and Design leaders who accelerated transformation initiatives across multiple business functions while enabling HALO to build stronger long-term internal capabilities.
Key Initiatives:
● Led enterprise product and technology strategy
● Modernised product and technology operations, improving organisational effectiveness
● Optimised technology investments and costs resulting in cost savings of $5M
● Assessed and mentored management teams
● Recruited and lead additional executive talent
● Built a cross-functional leadership team
● Provided assessments and recommendations on OMS and Print on Demand (POD) solutions
● Drove enterprise transformation
● Assisted in hiring and onboarding of FT CPTO
The Chameleon who led this engagement.