FlyKitt Packaging
While at Fount, a wellness/tech startup, I was tasked with redesigning both the branding and packaging for FlyKitt, a jet lag solution.
Overview
While at Fount, a wellness/tech startup, I was tasked with redesigning both the branding and packaging for FlyKitt, a jet lag solution. The new FlyKitt packaging design features a lighter colour palette, for better visual recognition on nighttime flights, and enhanced colour capsule callouts. While retaining familiar colour names for existing customers, the callouts now include function names for easier pill identification, improving the usability of the packaging. The back features FDA-compliant ingredient sizes, instructions, and nutrition facts.
The Challenge
FlyKitt, a jet lag solution at wellness/tech startup Fount, needed redesigned branding and packaging to improve visual recognition and usability for travelers.
Our Approach
The packaging was redesigned with a lighter colour palette for better visibility on nighttime flights and enhanced colour capsule callouts. Familiar colour names were retained for existing customers while adding function names for easier pill identification. The back panel was updated with FDA-compliant ingredient sizes, instructions, and nutrition facts.
The Impact
The new design improved packaging usability and visual recognition while maintaining brand continuity for existing customers and ensuring regulatory compliance.