Fractional CMO

In our signature Chameleon fashion, we embedded ourselves within the company's structure, operating as a seamless extension. We took charge, restructuring the team to prioritise financial rigor. Our leaders and consultants took a hands-on approach, establishing holiday best practices. The key was to be data-driven; weekly reports and clear baseline KPIs were introduced, enabling us to pivot dynamically. We cut down on strategies bleeding cash and amplified those showing promise. By pinpointing high-performance areas and developing an in-depth understanding of the 'time to purchase,' we could adeptly modulate marketing budgets, foreseeing their impact 4-6 weeks post-adjustment. The goal was clear: optimise, elevate, and be agile.

The transformations were evident and impactful. The company witnessed a staggering 45% reduction in CAC. Their financial discipline shone through, leading to an infusion of $19M+ in investment funding. Our strategic prowess secured them a prestigious spot at the American Academy of Pediatrics conference. To cement their future growth, we aided in hiring and retaining a full-time, on-site CMO, ensuring sustained excellence. Recognising the value we brought, they requested we continue our partnership as their fractional CMO.