Recruiting a culture-fit Head of Email Marketing for B&H Photo

A culture-first search screens 60+ candidates to place B&H Photo's Head of Email Marketing.

B&H Photo Video

The Client

Company: B&H Photo Video
Website: bhphotovideo.com
Headquarters: New York, United States

About B&H Photo Video

B&H Photo Video is a premier specialty retailer of photography, video, pro audio, and computing equipment, operating since 1973. Based in New York City with a flagship 'SuperStore' at 420 9th Avenue, they serve both consumer and professional markets with a massive product catalog spanning photography gear, computers, pro video, lighting, audio equipment,…

The Challenge

B&H Photo is one of America's top employers, but its distinctive culture made hiring top talent a challenge. The company needed a Head of Email Marketing who was not only skilled but a genuine cultural fit, customer-centric, and able to elevate its email marketing.

Our Approach

Chameleon Collective ran a rigorous search built around the blend of skill and cultural fit B&H Photo needed. We screened more than 60 candidates for the role, knowing only a few would meet both the professional and the cultural bar.

The Impact

We delivered a shortlist of candidates who could optimise segmentation and push email marketing forward while fitting B&H Photo's culture. The hire supports stronger retention and engagement and aligns with the company's vision and growth.