Marketing Manager Placement

The Client

Company: Veterinary Innovative Partners
Website: vip-vet.com
Industry: Management Consulting
Headquarters: Franklin, US
Employees: 101-200

About Veterinary Innovative Partners

Veterinary Innovative Partners (VIP) is a veterinarian-owned and operated veterinary practice management company that has rapidly expanded to nearly 70 hospitals across 12 states. Founded by four DVMs, the company differentiates itself from corporate consolidators by maintaining hospital-level autonomy while providing centralized support, positioning…

The Challenge

Veterinary Innovative Partners (VIP), a leader in veterinary care, stood at the cusp of a significant shift: establishing an in-house marketing department. With 38 US practices under its wing, VIP needed an operational transformation and a strategy to optimise its brand presence across various digital touch points. Amber was brought in, alongside Ray Smale, to facilitate this transition while ensuring consistent communication between VIP's departments, third-party vendors, and Chameleon's dynamic team.

Our Approach

As interim Marketing Manager, Amber, guided by Ray, swiftly addressed VIP's core needs. She not only managed the Social Media Coordinator but also bridged the communication between Chameleon and VIP, leading diverse projects from print deliverables to website inaugurations. Amber notably streamlined marketing support for all 38 practices, tackling B2B and B2C hurdles. Her prowess in organic social media was evident as she crafted strategies to amplify VIP's digital footprint, ensuring practices maintained robust engagement. Alongside Chameleon's designer, Daniel Gonzalez, they rolled out 43 design projects, a standout being the Veterinary Surgery Centre of NYC's website. Under Amber's initiative, Chameleon's video editor, Robert Rayneri, also delivered nine significant recruitment videos.

The Impact

Within six months, VIP's online presence transformed dramatically. Facebook followers rose from 11 to 106, LinkedIn from 760 to 1,995, and a new Instagram profile garnered 208 followers, targeting VIP's desired recruitment areas. Amber's monthly social media toolkit inspired the practices, resulting in a noticeable uptick in organic content. The essence of this change was highlighting VIP's commitment to its staff, animals, and expansive network. The combined visual and analytical contributions from Daniel and Amber mark a significant shift in veterinary branding and engagement.