From Order Taker to Market Leader

Under our interim Chief Marketing Officer, the Chameleon team ran a swift assessment of Summit's existing marketing and sales. Seeing the need for a vibrant brand identity, we redesigned the company's logo and brand guidelines to signal a renewed purpose to all stakeholders. We also strengthened Summit's sales capability with a significant overhaul of its ePrescribing tool, drawing on our strengths in ecommerce best practices and UI/UX. Paired with a strategic internal brand launch and a new product marketing strategy, this helped transform Summit from a quiet order-taker into a dynamic market leader.

The work helped Summit Veterinary Pharmacy stand out in a newly competitive market. The modernised brand identity and improved ecommerce platform, together with the internal brand launch and new product marketing strategy, repositioned Summit as a confident market leader. The transformation revitalized the company's image and gave it the tools to compete and keep growing.