Merger Technology Integration & M&A Transformation
Fractional leadership that engineered a seamless post-merger integration across 2,500+ locations.
The Client
- Company
- Ignite Visibility
- Website
- ignitevisibility.com
- Industry
- Advertising Services
- Headquarters
- united states
- Employees
- 101-200
About Ignite Visibility
Ignite Visibility is a premier full-service digital marketing agency headquartered in San Diego, California. Founded in 2013, the agency specializes in providing innovative digital marketing solutions, including SEO, paid media, social media management, email marketing, content marketing, and conversion rate optimization.
The Challenge
Ignite Visibility, a leading digital marketing agency supporting more than 90 franchise brands and 2,500+ locations, was integrating operations following its merger with EverConnect. Leadership faced overlapping technology platforms, duplicated applications, security concerns, infrastructure consolidation, and organisational gaps while seeking opportunities to reduce operating costs and improve scalability. All of IT is outsourced both onshore and offshore resources.
Our Approach
Serving as Fractional Chief Technology Officer, Jon Michel Greenwood partnered with executive leadership to assess the combined technology organisation, rationalize the application portfolio, evaluate infrastructure and managed service providers, identify operational efficiencies, and develop a scalable technology strategy supporting long-term growth and successful post-merger integration.
Key Initiatives:
1. Led post-merger technology strategy
2. Assessed enterprise technology portfolio
3. Rationalized applications and infrastructure
4. Optimised technology spend and operations
5. Guided organisational transformation
6. Create migration cascade and roadmap
The Impact
Jon delivered an executive technology assessment and integration roadmap that enabled leadership to streamline technology operations, reduce complexity, identify cost-saving opportunities, strengthen security and vendor governance, and establish a scalable operating model supporting future growth and acquisitions.
Beyond technology strategy, Jon directed the migration of enterprise applications, cloud collaboration platforms, CRM and ERP systems, endpoint devices, identity management and security infrastructure. Deliverables included laptop wipe and re-imaging (300+), Google Workspace migration, Salesforce setup and data migration, NetSuite implementation, JumpCloud deployment, Teams and SharePoint migration, user provisioning, training, and post-go-live stabilization.
Strategic Outcomes:
Fractional CTO Leadership
M&A Technology Integration
Application Rationalization
Technology Strategy
Cost Optimisation
Organisational Design
Executive Advisory
Business Transformation
Featured Expert
The Chameleon who led this engagement.
