Go-to-Market That Hit Fieldin's Q1 Targets

We tailored the approach to each segment. For the small and mid market, we used a grassroots strategy, activating word-of-mouth within the tight-knit high-value crop community. Without a large in-house field sales team, we targeted key influencers and co-op networks to reach their members and run high-impact demos, with a core message focused on farmers' most pressing problem: the scarcity and rising cost of skilled labour. For conglomerates, we brought the transformative potential of autonomy to the fore, paired with account-based marketing to reach the range of decision makers.

After a mid-January kickoff, a key cooperative deal led to critical sales that closed in time for Fieldin to hit its ambitious Q1 targets. Fieldin was on track with its growth plan as we transitioned off at the end of Q2.