VP of eCommerce

Understanding the need for quick yet strategic action, Chameleon Collective placed an interim Head of eCommerce within Robert Graham. This leader was charged with defining a new digital strategy in the months leading up to the crucial holiday season. The tactical action plan included a complete overhaul of the site design and user experience, the introduction of a customer segmentation strategy to tailor content and messaging, the creation of new reporting systems, the implementation of cross-functional processes, and a comprehensive digital marketing strategy and plan. To ensure seamless execution, Chameleon Collective brought in additional expertise, including a Digital Marketing Strategist and Performance Marketing Specialists, to manage all aspects of digital marketing.

Our swift action and strategic insights enabled Robert Graham to evade a path leading to brand devaluation, refocusing instead on a more tailored eCommerce solution. The result? A noteworthy 18% year-on-year increase in conversion rate and a 10% year-on-year boost in sales over three months. Beyond these immediate results, our team established a solid digital marketing foundation for the brand and recruited a permanent Head of eCommerce to carry forward the digital transformation.