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Brittany MacBeth

Data Analytics

15Case studies
30+Clients served
Brittany MacBeth

About

Brittany is an experienced Data Analyst who works closely with brand and agency marketing teams to configure, connect, clean, and visualize their data in a manner that results in a trustworthy Single Point of Truth around company performance. Her analyses uncover data gaps and marketing insights that enable marketing leaders to unlock increases in growth and profitability. From data platform setup through reporting automation, Brittany's experience across a wide spectrum of data tools enables her to create the right data foundation customized to each client's needs, and from there, visualize complex trends, KPIs, and insights into real-time dashboards bespoke to each level of the organization, from C-suite to subject matter experts . Her clients include Blink Fitness, The Sussman Agency, Nest Fragrances, Sunless Inc, Origin Investments, CommerceNext, Icemule, Walt Grace Vintage and many others.

How Brittany helps

The roles Brittany steps into. Select one to see how they work in it.

Role

Data Analytics

Brittany is an experienced Data Analyst who works closely with brand and agency marketing teams to configure, connect, clean, and visualize their data in a manner that results in a trustworthy Single Point of Truth around company performance. Her analyses uncover data gaps and marketing insights that enable marketing leaders to unlock increases in growth and profitability. From data platform setup through reporting automation, Brittany's experience across a wide spectrum of data tools enables her to create the right data foundation customized to each client's needs, and from there, visualize complex trends, KPIs, and insights into real-time dashboards bespoke to each level of the organization, from C-suite to subject matter experts . Her clients include Blink Fitness, The Sussman Agency, Nest Fragrances, Sunless Inc, Origin Investments, CommerceNext, Icemule, Walt Grace Vintage and many others.

Selected work in this role

  • Data Analyst at Blink Fitness

    Ran standard and ad hoc analyses in Adobe Analytics, Google Analytics and Excel, unifying data into on-demand dashboards for actionable insights.

  • Data Analyst at AppRise Mobile

    Implemented Google Analytics 4 for B2B services company, connecting all data sources and running existing Universal Analytics tracking in parallel.

  • Data Analyst at Mystic Tan

    Configured Google Analytics to consolidate three brands into one, connecting media sources, Shopify, and a bespoke on-demand reporting dashboard.

Focus areas

Data VisualizationSQLMarketing AnalyticsDashboarding

Selected clients

Visual Comfort & Co.
Suzy Shier
Artemis Family Beginnings DBA Lilac St.
LifeWorx, Inc
Designer Drugs Pharmacy
Mud Pie, LLC
Distributed Creation Inc.
Ph-D Feminine Health
Love Wellness
Mielle Organics Llc
Apex Capital Holdings, Llc
Adtalem Global Education Inc.

Chameleon Collective work

Engagements Brittany delivered through Chameleon Collective.

Selected work from prior roles

Personal case studies from Brittany’s career before joining the Collective. These were not delivered through Chameleon Collective.

ICEMULE analytics rebuild + affiliate growthPersonal work
Icemule CoolersIcemule Coolers

ICEMULE analytics rebuild + affiliate growth

Brittany as Analytics & Affiliate Lead

View all 15 case studies

Experience

  • Chameleon Collective

    Chameleon Collective

    • Affiliate Manager | Data Analytics, Mielle Organics
    • Partner, Data & Marketing
    • Affiliate Manager | Bergdorf Goodman
    • Affiliate Manager | Data Analytics, ICEMULE
    • Data Analyst, Blink Fitness
  • F

    Freelance

    • Affiliate Marketing Specialist
    • Data Analyst
  • Blink Fitness

    Data Analyst at Blink Fitness

  • AppRise Mobile

    Data Analyst at AppRise Mobile

  • M

    Data Analyst at Mystic Tan

  • ICEMULE Coolers

    Affiliate Marketing Manager at ICEMULE Coolers

  • Mielle Organics LLC

    Affiliate Marketing Manager at Mielle Organics LLC

  • Shopkick

    Affiliate Marketing Manager at Shopkick

Expertise

AnalyticsGoogle DataPower BIMicrosoft ExcelCampaign Performance AnalysisWebsite MetricsWebsite Visitor TrackingData StrategyAnalytical DashboardCorrelation AnalysisData Quality AssessmentKPI Management+15 more

Work With
Brittany

Interested in bringing Brittany onto your transformation? Let’s start the conversation.