Personal work
Icemule CoolersICEMULE analytics rebuild + affiliate growth
Brittany as Analytics & Affiliate Lead
About
Brittany is an experienced Data Analyst who works closely with brand and agency marketing teams to configure, connect, clean, and visualize their data in a manner that results in a trustworthy Single Point of Truth around company performance. Her analyses uncover data gaps and marketing insights that enable marketing leaders to unlock increases in growth and profitability. From data platform setup through reporting automation, Brittany's experience across a wide spectrum of data tools enables her to create the right data foundation customized to each client's needs, and from there, visualize complex trends, KPIs, and insights into real-time dashboards bespoke to each level of the organization, from C-suite to subject matter experts . Her clients include Blink Fitness, The Sussman Agency, Nest Fragrances, Sunless Inc, Origin Investments, CommerceNext, Icemule, Walt Grace Vintage and many others.
How Brittany helps
The roles Brittany steps into. Select one to see how they work in it.
Role
Data Analytics
Brittany is an experienced Data Analyst who works closely with brand and agency marketing teams to configure, connect, clean, and visualize their data in a manner that results in a trustworthy Single Point of Truth around company performance. Her analyses uncover data gaps and marketing insights that enable marketing leaders to unlock increases in growth and profitability. From data platform setup through reporting automation, Brittany's experience across a wide spectrum of data tools enables her to create the right data foundation customized to each client's needs, and from there, visualize complex trends, KPIs, and insights into real-time dashboards bespoke to each level of the organization, from C-suite to subject matter experts . Her clients include Blink Fitness, The Sussman Agency, Nest Fragrances, Sunless Inc, Origin Investments, CommerceNext, Icemule, Walt Grace Vintage and many others.
Selected work in this role
Data Analyst at Blink Fitness
Ran standard and ad hoc analyses in Adobe Analytics, Google Analytics and Excel, unifying data into on-demand dashboards for actionable insights.
Data Analyst at AppRise Mobile
Implemented Google Analytics 4 for B2B services company, connecting all data sources and running existing Universal Analytics tracking in parallel.
Data Analyst at Mystic Tan
Configured Google Analytics to consolidate three brands into one, connecting media sources, Shopify, and a bespoke on-demand reporting dashboard.
Focus areas
Data VisualizationSQLMarketing AnalyticsDashboarding
Selected clients
Chameleon Collective work
Engagements Brittany delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Brittany’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workIcemule CoolersExperience
Chameleon Collective
- Affiliate Manager | Data Analytics, Mielle Organics
- Partner, Data & Marketing
- Affiliate Manager | Bergdorf Goodman
- Affiliate Manager | Data Analytics, ICEMULE
- Data Analyst, Blink Fitness
- F
Freelance
- Affiliate Marketing Specialist
- Data Analyst
Data Analyst at Blink Fitness
Expertise
AnalyticsGoogle DataPower BIMicrosoft ExcelCampaign Performance AnalysisWebsite MetricsWebsite Visitor TrackingData StrategyAnalytical DashboardCorrelation AnalysisData Quality AssessmentKPI Management+15 more
Work With
Brittany
Interested in bringing Brittany onto your transformation? Let’s start the conversation.
