Retail & eCommerce
Amidst the Holiday Buzz
Interim leadership delivered +14% revenue growth and saved seven figures by fixing tracking errors during critical Q4 period.
Neiman Marcus Group
The Client
- Company
- Neiman Marcus
- Website
- neimanmarcusgroup.com
- Industry
- Retail
- Headquarters
- New York, united states
- Employees
- 1001-5000
About Neiman Marcus
Saks Global (formerly Neiman Marcus Group) is a luxury retail conglomerate that owns iconic American department store brands including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, and Saks OFF 5TH. 75 billion in committed capital and $500 million in exit financing.
The Challenge
As the buzz of the key holiday retail season began, Bergdorf Goodman faced an unforeseen obstacle: the sudden resignation of their in-house Affiliate & Display Manager. Given that these channels were paramount to driving demand and new customer acquisition, the timing posed a significant risk, threatening to derail their season's momentum.
Our Approach
Understanding the criticality of the situation, Chameleon Collective's Brittany MacBeth seamlessly integrated herself into the Bergdorf Goodman environment. Diving deep into their expansive affiliate program strategy, she collaborated closely with internal teams, spanning marketing to promotions, while also liaising effectively with the channel agency partner. Brittany's expertise was further demonstrated as she adeptly integrated with Bergdorf's third-party open web retargeting partner, ensuring no stone was left unturned.
The Impact
Over a span of ten months, Brittany's strategic input and execution prowess led to a stellar +14% revenue growth for Bergdorf Goodman. Not only did she implement innovative partnerships with a focus on rich content, but her astute data analytics capabilities spotlighted a significant tracking error. This keen observation subsequently saved the Neiman Marcus Group a whopping seven-figure amount in unnecessary expenditures.
The Work
14%
revenue growth for Bergdorf Goodman
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Affiliate MarketingAnalyticsOperational Risk Management