Bergdorf Goodman holiday affiliate rescue

The Client

Company: Saks
Website: saksglobal.com
Industry: Retail Apparel and Fashion
Headquarters: New York, United States
Employees: 1001-5000

About Saks

65B deal, uniting Saks Fifth Avenue, Saks OFF 5TH, Neiman Marcus, and Bergdorf Goodman under one corporate umbrella. The combined entity is now the dominant player in North American luxury department store retail, controlling relationships with virtually every major luxury fashion house's US wholesale distribution.

The Challenge

As the buzz of the key holiday retail season began, Bergdorf Goodman faced an unforeseen obstacle: the sudden resignation of their in-house Affiliate & Display Manager. Given that these channels were paramount to driving demand and new customer acquisition, the timing posed a significant risk, threatening to derail their season's momentum.

Our Approach

Understanding the criticality of the situation, Chameleon Collective's Brittany MacBeth seamlessly integrated herself into the Bergdorf Goodman environment. Diving deep into their expansive affiliate program strategy, she collaborated closely with internal teams, spanning marketing to promotions, while also liaising effectively with the channel agency partner. Brittany's expertise was further demonstrated as she adeptly integrated with Bergdorf's third-party open web retargeting partner, ensuring no stone was left unturned.

The Impact

Over a span of ten months, Brittany's strategic input and execution prowess led to a stellar +14% revenue growth for Bergdorf Goodman. Not only did she implement innovative partnerships with a focus on rich content, but her astute data analytics capabilities spotlighted a significant tracking error. This keen observation subsequently saved the Neiman Marcus Group a whopping seven-figure amount in unnecessary expenditures.

Amidst the Holiday Buzz

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas