Erika is a Performance Marketing Specialist with 11+ years of experience in the industry, developing and executing media buying strategies and marketing plans, negotiating media buys, and conducting market research to increase revenue and brand growth. She has managed SEM, Display, Shopping, Connected TV, YouTube, Paid Social campaigns for various industries for B2B, B2C and D2C for clients such as Volkswagen, Zesty Paws, IceMule, and Nintendo among others. Through the management of these different channels, she not only learned how each channel works, but it also granted her a broader strategic thinking, which now allows her to create strategies with a holistic approach where each channel compliments each other. Her outside-the-box mindset and understanding of the importance of keeping up to date with the market behavior are some of the key elements in her toolbox when striving to achieve the company's goals, all the way from increasing awareness to increasing revenue.
The roles Erika steps into. Select one to see how they work in it.
Erika is a Performance Marketing Specialist with 11+ years of experience in the industry, developing and executing media buying strategies and marketing plans, negotiating media buys, and conducting market research to increase revenue and brand growth. She has managed SEM, Display, Shopping, Connected TV, YouTube, Paid Social campaigns for various industries for B2B, B2C and D2C for clients such as Volkswagen, Zesty Paws, IceMule, and Nintendo among others. Through the management of these different channels, she not only learned how each channel works, but it also granted her a broader strategic thinking, which now allows her to create strategies with a holistic approach where each channel compliments each other. Her outside-the-box mindset and understanding of the importance of keeping up to date with the market behavior are some of the key elements in her toolbox when striving to achieve the company's goals, all the way from increasing awareness to increasing revenue.
Selected work in this role
Sr. Performance Marketing Specialist at ICEMULE Coolers
Developed and executed paid media strategy for SEM, Smart Shopping and Paid Social Channels increasing revenue by 10% YoY in 5 months.
Sr. Performance Marketing Specialist at Zesty Paws, LLC
Built and executed a new paid media strategy across Facebook/Instagram and Google, lifting revenue 57% and 22% YoY respectively in three months.
Sr. Performance Marketing Specialist at Mystic Tan
Revamped Paid Social, SEM and launched Google Shopping with immediate results showing 2x monthly revenue improvement with a 251% increase in ROAS YoY.
Focus areas
Senior Growth Marketing Consultant at Chameleon Collective
Sr. Manager, Digital Ads Strategist at ROI·DNA
Kaplan Higher Education
Sr. Trading Manager at Locala
DCO and Product Lead at Omnicom Media
Programmatic Specialist at Havas Media Miami
Advertising and Digital Media Coordinator at rbb Communications
Marketing Research Analyst and Social Media Coordinator at Brand Institute
Brand Management and Marketing Research Intern at BOXYCHARM
PR and Marketing Intern at Florida International University
Sr. Paid Media Strategist & Execution at DTEN
Sr. Paid Media Strategist & Execution at Kargo Commerce
Sr. Growth Marketer at Chanel
Growth Marketing Manger at Mirror Palais
Sr. Paid Media Strategist at Shiseido
Paid Media Manager at Volkswagen Group
Sr. Performance Marketing Specialist at Zesty Paws, LLC
Sr. Paid Media Strategist & Execution at Concha y Toro
Sr. Performance Marketing Specialist at ICEMULE Coolers
Mystic Tan
Sr. Paid Media Strategist & Execution at Sephora
Sr. Paid Media Strategist & Execution at Brother USA
Interested in bringing Erika onto your transformation? Let’s start the conversation.
