About
Erika is a Performance Marketing Specialist with 11+ years of experience in the industry, developing and executing media buying strategies and marketing plans, negotiating media buys, and conducting market research to increase revenue and brand growth. She has managed SEM, Display, Shopping, Connected TV, YouTube, Paid Social campaigns for various industries for B2B, B2C and D2C for clients such as Volkswagen, Zesty Paws, IceMule, and Nintendo among others. Through the management of these different channels, she not only learned how each channel works, but it also granted her a broader strategic thinking, which now allows her to create strategies with a holistic approach where each channel compliments each other. Her outside-the-box mindset and understanding of the importance of keeping up to date with the market behavior are some of the key elements in her toolbox when striving to achieve the company's goals, all the way from increasing awareness to increasing revenue.
How Erika helps
The roles Erika steps into. Select one to see how they work in it.
Sr. Growth Marketer - E-Comm
Erika is a Performance Marketing Specialist with 11+ years of experience in the industry, developing and executing media buying strategies and marketing plans, negotiating media buys, and conducting market research to increase revenue and brand growth. She has managed SEM, Display, Shopping, Connected TV, YouTube, Paid Social campaigns for various industries for B2B, B2C and D2C for clients such as Volkswagen, Zesty Paws, IceMule, and Nintendo among others. Through the management of these different channels, she not only learned how each channel works, but it also granted her a broader strategic thinking, which now allows her to create strategies with a holistic approach where each channel compliments each other. Her outside-the-box mindset and understanding of the importance of keeping up to date with the market behavior are some of the key elements in her toolbox when striving to achieve the company's goals, all the way from increasing awareness to increasing revenue.
Selected work in this role
Sr. Performance Marketing Specialist at ICEMULE Coolers
Developed and executed paid media strategy for SEM, Smart Shopping and Paid Social Channels increasing revenue by 10% YoY in 5 months.
Sr. Performance Marketing Specialist at Zesty Paws, LLC
Developed and executed new paid media strategy across Facebook/Instagram and Google, increasing revenue by 57% and 22% YoY respectively in a period of 3 months.
Sr. Performance Marketing Specialist at Mystic Tan
Revamped Paid Social, SEM and launched Google Shopping with immediate results showing 2x monthly revenue improvement with a 251% increase in ROAS YoY.
Focus areas
Selected clients
Writing
Experience
Senior Growth Marketing Consultant at Chameleon Collective
Sr. Manager, Digital Ads Strategist at ROI·DNA
Sr. Paid Search and Display Strategist at Kaplan Higher Education
Sr. Trading Manager at Locala
DCO and Product Lead at Omnicom Media
Programmatic Specialist at Havas Media Miami
Expertise
Work With
Erika
Interested in bringing Erika onto your transformation? Let’s start the conversation.
