About
Greg is a senior level full-stack marketer and eCommerce operator with 20 years of experience. He has architected strategies and led teams for B2C organizations ranging from early stage startups to multi-billion dollar brands across multiple industry verticals from footwear to fashion-apparel to action sports. He has worked in-house for brands such as Burton, Vans, Oakley, and BCBG, driving digital marketing innovation, improving organizational & go-to-market processes, and achieving significant growth. He has also launched an early stage startup as its first full-time, contracted operator, standing up a digitally native D to C business and a developed brand for its founders in six months. As a fractional executive, Greg's hands-on approach drives rapid transformation, sustainable growth, and clarity of short- and long-term business objectives for his clients. Furthermore, Greg brings two decades of executional excellence to his fractional roles, ensuring best-in-class output and outcomes for his clients through expertly crafted programming. Greg is highly adaptable, thoughtful, and articulate, with a diverse track record of growth. As a people leader, he has successfully managed teams as large as 35 people, including creatives, in-house photo studios, digital marketing, Ecommerce, brand, PR, and social media professionals.
How Greg helps
The roles Greg steps into. Select one to see how they work in it.
Fractional Marketing Executive
Greg is a senior level full-stack marketer and eCommerce operator with 20 years of experience. He has architected strategies and led teams for B2C organizations ranging from early stage startups to multi-billion dollar brands across multiple industry verticals from footwear to fashion-apparel to action sports. He has worked in-house for brands such as Burton, Vans, Oakley, and BCBG, driving digital marketing innovation, improving organizational & go-to-market processes, and achieving significant growth. He has also launched an early stage startup as its first full-time, contracted operator, standing up a digitally native D to C business and a developed brand for its founders in six months. As a fractional executive, Greg's hands-on approach drives rapid transformation, sustainable growth, and clarity of short- and long-term business objectives for his clients. Furthermore, Greg brings two decades of executional excellence to his fractional roles, ensuring best-in-class output and outcomes for his clients through expertly crafted programming. Greg is highly adaptable, thoughtful, and articulate, with a diverse track record of growth. As a people leader, he has successfully managed teams as large as 35 people, including creatives, in-house photo studios, digital marketing, Ecommerce, brand, PR, and social media professionals.
Selected work in this role
Interim CMO at ICEMULE Coolers
Oversaw all aspects of Marketing & eCommerce (brand, performance, social, creative)
Fractional VP of Marketing at Samuel Hubbard Shoe Co
Greg drove brand and eCommerce growth, overseeing the team, MarTech vendors and agencies, social and content strategy, digital channels and PR.
Interim Executive Director of Marketing & eCommerce at T-H Marine Supplies
Overhauled marketing and eCommerce org structures, designed end-to-end processes, and streamlined eCommerce and performance marketing channels.
Focus areas
Selected clients
Case studies
Manufacturing & Industrial
eCommerce Transformation
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Manufacturing & Industrial
T-H Marine Business Transformation
T-H Marine, a leading brand in the boat parts and accessories manufacturing industry, sought the expertise of Chameleon Collective to achieve a fourfold growth in their eCommerce within two years. Chameleon Collective's holistic approach involved three pillars: Lead, Deliver, and Recruit.In the "Lead" phase, Chameleon deployed the C.L.E.A.R. Assessment framework to understand T-H Marine's goals. An Interim Executive Director of eCommerce and Marketing was appointed to oversee internal teams, redesign the organizational framework, and address gaps in areas like social media strategy and data analytics.The "Deliver" phase focused on execution. Subject matter experts were brought in to enhance performance marketing, eCommerce, and customer experiences. Specialized talents, including a data scientist and social media strategist, were introduced to sculpt advanced reporting dashboards and rejuvenate organic social media approaches.The "Recruit" phase aimed to find a permanent fit for T-H Marine. Chameleon Collective sought a candidate who could weave industry passion with digital expertise to create compelling narratives. The chosen individual redefined T-H Marine's social media perspective and integrated seamlessly with the company's vision.The impact of Chameleon Collective's immersive partnership over nearly three years has been transformative. Organizational blueprints were reimagined, resources channeled toward growth, and a strategic compass, born from the C.L.E.A.R. assessment, continues to guide T-H Marine. The Private Equity exit in Fall 2022 marked the fastest in the firm's history, with Chameleon's well-articulated roadmap facilitating a seamless transition to Public Company ownership under OneWater Marine. Chameleon Collective remains T-H Marine's strategic partner, extending its role to onboard subsidiary brands within the parent company portfolio, aligning shared resources, and supporting a larger scope of eCommerce and digital marketing initiatives for OneWater. The partnership reflects significant achievements, with a sense that there is much more to accomplish in the future.
Experience
Chameleon Collective
- Fractional CMO at FORLOH
- Fractional CMO at OTB Boots
- Partner
- Fractional VP of Marketing at Samuel Hubbard Shoe Co.
- Interim Head of Ecommerce at PartsVu.com (a OneWater Marine company)
- Interim Executive Director of Ecommerce & Marketing at T-H Marine (a OneWater Marine company)
- Interim CMO at ICEMULE
Kelsen Products
- CMO & General Manager
- CMO & General Manager (Contract)
7 For All Mankind
- Marketing Consultant
Expertise
Work With
Greg
Interested in bringing Greg onto your transformation? Let’s start the conversation.
