Julie Mantis
Brand Strategist: Foundation & Positioning
About
Julie is a veteran brand strategist, with a deep passion for providing clarity and focus for travel and tourism brands at any stage. Julie makes connections between brand and consumer that serve as inspiration to teams who bring the brand articulation to life. With nearly two decades of experience, Julie's portfolio spans a dozen industries and is a multifaceted brand solution provider. Julie leads and collaborates, providing solutions to all areas within the brand strategy territory - from brand definition to brand articulation, from campaign inspiration and oversight to global brand positioning and brand experience design. Julie has worked with many travel brands, but one of her favorites was for Florida's official tourism marketing corporation. The Must Be the Sunshine campaign for VISIT FLORIDA was born out of the insight that sunshine makes the most extraordinary things possible. Stories lived under that campaign umbrella for two years, resulting in a powerful, memorable, global media campaign.
Selected clients
Writing
Experience
Chameleon Collective
- Partner | Digital Marketing | Brand Strategist | Marketing Operations
- Interim VP of Brand & Marketing Operations at Vera Bradley
- Interim Director of Digital Marketing at Bugaboo
- Interim Director of Marketing at Backyard Discovery
- Brand Strategist
- Director, Digital Marketing | Brand Strategist
Polaroid
- Interim VP, Brand
- Global Brand Strategy Lead
- Marketing Transformation Expert
- Interim VP, Brand & Product
- Interim VP, Brand Marketing
- S
SapientNitro
- Manager Marketing Strategy & Analysis
- Strategic Planner
Expertise
What people say
“Julie is a truly exceptional marketing and brand strategist, and one of the sharpest people I've ever worked with. If you can hire, partner with, or work for Julie, do it.”
“Julie is a mastermind when it comes to understanding process workflows and paths to efficiencies. She dissects large obstacles and distills them into bite-size, digestible solutions, and she leads teams with grace and intention.”
“She has the ability to push herself, and those around her, to look for real insights that help you understand how your customer ticks. I admire her willingness to keep pushing until she gets to those core emotions, feelings, and drivers that make clients engage with brands and, in many cases, open their wallets.”
Work With
Julie
Interested in bringing Julie onto your transformation? Let’s start the conversation.
