Miles is a passionate brand builder, growth marketer and storyteller. With over 20 years of e-Commerce and SaaS experience at startups and public companies, Miles has successfully built and scaled marketing organizations to support rapid growth and international expansion and was part of the executive team which led Shutterstock's successful IPO in 2012. As CMO, Miles supported rapidly growing B2B SaaS sales organizations by implementing a One Team approach to align sales and marketing for strategic account planning and Account Based Marketing programs. Since joining Chameleon Collective, Miles has leveraged this experience to help create the CLEAR Sales and Marketing Assessment methodology to provide clients with insights through the lens of operators with decades of leadership experience. The CLEAR Assessment delivers a rapid evaluation and a set of actionable recommendations focused on a company's strategy, team, and executional capabilities. After conducting the CLEAR assessment, Miles can help build and lead a virtual team of Chameleons to execute the initiatives.
The roles Miles steps into. Select one to see how they work in it.
Account Based Marketing (also known as Account Based Selling) is one of the most impactful Go To Market motions for B2B companies targeting enterprise prospects. As a seasoned B2B CMO, Miles Williams will help your team define and launch an ABM program to align sales and marketing efforts by adopting a "One Team" philosophy and defining target accounts to pursue together, with shared metrics and shared success. Your advisor will guide the development of the key foundational elements for a repeatable, scalable ABM program to drive high quality pipeline and accelerate growth. During this engagement, we will create a tight, well-defined Ideal Customer Profile (ICP) leveraging data and qualitative interviews, revise Buyer Personas to ensure they are focused on key buyers' motivations and pain points with relevant messaging for Sales success, partner with Sales to create new Target Account Lists for coordinated outreach, establish simple, actionable account-level reporting to track progress against shared pipeline and booking targets, and define a cadence of orchestrated Sales+Marketing plays for intentional, coordinated outreach to pursue high-value Named accounts.
Selected work in this role
Chief Marketing Officer at Movable Ink
Miles used ABM to triple MRR with a 10x conversion lift and launched a client summit and global roadshow. Named to Inc. 5000 and Crain's Fast 50.
Chief Marketing Officer at 3Pillar Global
Led a GTM assessment, full rebrand, and new go-to-market strategy centered on key industries and ABM best practices for a software engineering firm.
Chief Marketing Officer at UpperEdge
Revamped marketing org, optimized lead stages and sales process, defined buyer personas, launched ABM campaigns, and refreshed brand and website.
Focus areas
Partner / Interim CMO / Advisor at Chameleon Collective
Chief Marketing Officer at JWP Connatix
Chief Marketing Officer at Movable Ink
Global Head of Marketing at Shutterstock
Vice President of eCommerce at Barnes & Noble, Inc.
Startup Advisor & Mentor at The Harbor Entrepreneur Center
Interested in bringing Miles onto your transformation? Let’s start the conversation.
