About
Account Based Marketing (aka Account Based Selling) is one of the most impactful Go To Market motions for B2B companies targeting enterprise prospects. As a seasoned B2B CMO, Miles Williams will help your team define and launch an ABM program to align sales and marketing efforts by adopting a “One Team” philosophy and defining target accounts to pursue together, with shared metrics and shared success. Your advisor will guide the development of the key foundational elements for a repeatable, scalable ABM program to drive high quality pipeline and accelerate growth. During this engagement, we will: - Create a tight, well-defined Ideal Customer Profile (ICP) leveraging data and qualitative interviews - Revise Buyer Personas to ensure they are focused on key buyers’ motivations and pain points with relevant messaging for Sales success - Partner with Sales to create new Target Account Lists for coordinated outreach - Establish simple, actionable account-level reporting to track progress against shared pipeline and booking targets - Define a cadence of orchestrated Sales+Marketing plays for intentional, coordinated outreach to pursue high-value Named accounts With over 20 years of e-Commerce and SaaS experience at startups and established global brands, Miles has successfully built and scaled marketing organizations to support rapid growth and international expansion and was part of the executive team which led Shutterstock's successful IPO in 2012. Since joining Chameleon Collective, Miles has leveraged his experience as a hands-on operator to provide B2B clients with marketing leadership and a clear Go To Market strategy.
How Miles helps
The roles Miles steps into. Select one to see how they work in it.
CMO: Account Based Marketing
Account Based Marketing (aka Account Based Selling) is one of the most impactful Go To Market motions for B2B companies targeting enterprise prospects. As a seasoned B2B CMO, Miles Williams will help your team define and launch an ABM program to align sales and marketing efforts by adopting a “One Team” philosophy and defining target accounts to pursue together, with shared metrics and shared success. Your advisor will guide the development of the key foundational elements for a repeatable, scalable ABM program to drive high quality pipeline and accelerate growth. During this engagement, we will: - Create a tight, well-defined Ideal Customer Profile (ICP) leveraging data and qualitative interviews - Revise Buyer Personas to ensure they are focused on key buyers’ motivations and pain points with relevant messaging for Sales success - Partner with Sales to create new Target Account Lists for coordinated outreach - Establish simple, actionable account-level reporting to track progress against shared pipeline and booking targets - Define a cadence of orchestrated Sales+Marketing plays for intentional, coordinated outreach to pursue high-value Named accounts With over 20 years of e-Commerce and SaaS experience at startups and established global brands, Miles has successfully built and scaled marketing organizations to support rapid growth and international expansion and was part of the executive team which led Shutterstock's successful IPO in 2012. Since joining Chameleon Collective, Miles has leveraged his experience as a hands-on operator to provide B2B clients with marketing leadership and a clear Go To Market strategy.
Selected work in this role
Chief Marketing Officer at Movable Ink
Leveraged ABM to triple MRR with 10x improvement in conversion rate. Launched client summit and global roadshow. Recognized by Inc. 5000, Crain's Fast 50, & Deloitte Tech Fast 500.
Chief Marketing Officer at 3Pillar Global
Conducted GTM assessment, executed full rebrand, and launched new GTM strategy focused on key industries and ABM best practices for leading software strategy & engineering firm.
Chief Marketing Officer at UpperEdge
Revamped marketing org, optimized lead stages and sales process, defined target markets and buyer personas, launched ABM campaigns, and refreshed brand and website.
Focus areas
Selected clients
Writing
Experience
Startup Advisor & Mentor at The Harbor Entrepreneur Center
Partner / Interim CMO / Advisor at Chameleon Collective
Chief Marketing Officer at JWP Connatix
Chief Marketing Officer at Movable Ink
VP of Marketing at Shutterstock
VP/General Manager at Bigstock
Expertise
Work With
Miles
Interested in bringing Miles onto your transformation? Let’s start the conversation.
