About
Account Based Marketing, also known as Account Based Selling, is one of the most impactful go-to-market motions for B2B companies targeting enterprise prospects. As a seasoned B2B CMO, Miles Williams helps teams define and launch an ABM program that aligns sales and marketing around a "One Team" philosophy, with target accounts pursued together under shared metrics and shared success. He guides the development of the foundational elements of a repeatable, scalable ABM program that drives high quality pipeline and accelerates growth. In practice, that means creating a tight, well-defined Ideal Customer Profile using both data and qualitative interviews, then revising buyer personas so they focus on key buyers' motivations and pain points with messaging relevant to sales success. Miles partners with sales to build new target account lists for coordinated outreach, establishes simple and actionable account-level reporting to track progress against shared pipeline and booking targets, and defines a cadence of orchestrated sales and marketing plays for intentional, coordinated pursuit of high-value named accounts. With over 20 years of e-Commerce and SaaS experience at startups and established global brands, Miles has built and scaled marketing organizations to support rapid growth and international expansion, and he was part of the executive team that led Shutterstock's successful IPO in 2012. Since joining Chameleon Collective, he has drawn on his experience as a hands-on operator to give B2B clients marketing leadership and a clear go-to-market strategy.
How Miles helps
The roles Miles steps into. Select one to see how they work in it.
CMO: Account Based Marketing
Account Based Marketing (also known as Account Based Selling) is one of the most impactful Go To Market motions for B2B companies targeting enterprise prospects. As a seasoned B2B CMO, Miles Williams will help your team define and launch an ABM program to align sales and marketing efforts by adopting a "One Team" philosophy and defining target accounts to pursue together, with shared metrics and shared success. Your advisor will guide the development of the key foundational elements for a repeatable, scalable ABM program to drive high quality pipeline and accelerate growth. During this engagement, we will create a tight, well-defined Ideal Customer Profile (ICP) leveraging data and qualitative interviews, revise Buyer Personas to ensure they are focused on key buyers' motivations and pain points with relevant messaging for Sales success, partner with Sales to create new Target Account Lists for coordinated outreach, establish simple, actionable account-level reporting to track progress against shared pipeline and booking targets, and define a cadence of orchestrated Sales+Marketing plays for intentional, coordinated outreach to pursue high-value Named accounts.
Selected work in this role
Chief Marketing Officer at Movable Ink
Miles used ABM to triple MRR with a 10x conversion lift and launched a client summit and global roadshow. Named to Inc. 5000 and Crain's Fast 50.
Chief Marketing Officer at 3Pillar Global
Led a GTM assessment, full rebrand, and new go-to-market strategy centered on key industries and ABM best practices for a software engineering firm.
Chief Marketing Officer at UpperEdge
Revamped marketing org, optimized lead stages and sales process, defined buyer personas, launched ABM campaigns, and refreshed brand and website.
Focus areas
Selected clients
Writing
Experience
Senior Program Finance Analyst at L3Harris Technologies
Startup Advisor & Mentor at The Harbor Entrepreneur Center
Partner / Interim CMO / Advisor at Chameleon Collective
Confidence Systems
- Project Manager
- Process Engineer
Consultant I at Cerner Corporation
Expertise
Work With
Miles
Interested in bringing Miles onto your transformation? Let’s start the conversation.
