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All case studies

Ben Barlow

Case studies delivered through Chameleon Collective.

Digital Potential Post-Bankruptcy

Retail & eCommerce

Digital Potential Post-Bankruptcy

Doubled organic search traffic and revenue in 45 days while overhauling CRM, paid media, and backend systems.

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Francesca's Business Transformation

Retail & eCommerce

Francesca's Business Transformation

Emerging from bankruptcy, Francesca's, a renowned fast fashion brand, stood at a crossroads.

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1,400 leads a quarter for a PT software firm

Technology & Software

1,400 leads a quarter for a PT software firm

A Google Ads rebuild drives WebPT 1,400+ leads a quarter while cutting cost per lead 6%.

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Compliant user acquisition for BigToken

Advertising & Communications

Compliant user acquisition for BigToken

Chameleon builds a compliant user-acquisition strategy for a paid-survey app, lifting monthly active users over 15% in two months.

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30+ new customers a month for an insurer

Financial Services

30+ new customers a month for an insurer

A lean Google Ads launch drives Oyster 30+ new insurance customers a month on under $5K spend.

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VP Customer Activation

Retail & eCommerce

VP Customer Activation

Neiman Marcus was on the cusp of an exciting yet daunting digital transition.

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Agile Performance Marketing

Retail & eCommerce

Agile Performance Marketing

Neiman Marcus, a titan in luxury retail, faced a conundrum.

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