Marketing, Advertising & CommunicationsMedia, Entertainment & Sports
User Acquisition That Lifted MAUs 15% in Two Months
Chameleon builds a compliant user-acquisition strategy for a paid-survey app, lifting monthly active users over 15% in two months.
BigToken
The Client
- Company
- Bigtoken®
- Website
- bigtoken.com
- Industry
- Marketing and Advertising
- Headquarters
- united states
- Employees
- 1-10
About Bigtoken®
BIGtoken is a Web3-powered marketing technology platform that helps brands acquire customers, build loyalty, and collect first-party data through token-based rewards and personalized incentives. Since 2019, they've distributed over $1M in rewards across 6M+ lifetime users and onboarded 50+ brands including major CPG companies (Kraft Heinz, Nestlé, Bud…
The Challenge
Bigtoken needed a user acquisition strategy for an app built on paid surveys, a category that faces strict ad-creative regulations. The work demanded a careful balance of compliance and creative that still performed.
Our Approach
Chameleon Collective took over user app acquisition and built a multi-channel strategy across Meta, Google, Apple Search, and mobile app display. Through rigorous testing and iterative learning, we developed a scalable user acquisition blueprint that met current needs, set up future growth, and stayed within the regulatory requirements.
The Impact
Results came fast. Within two months of launch, monthly active users (MAUs) rose over 15%. Meta and Google were the top-performing channels, adding new revenue streams.
The Work
15%+
rise in monthly active users
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Marketing AnalyticsA/B TestingSales ManagementMedia StrategyAd TrackingCustomer Acquisition Management