User Acquisition That Lifted MAUs 15% in Two Months

Chameleon builds a compliant user-acquisition strategy for a paid-survey app, lifting monthly active users over 15% in two months.

BigToken

The Client

Company: Bigtoken®
Website: bigtoken.com
Industry: Marketing and Advertising
Headquarters: united states
Employees: 1-10

About Bigtoken®

BIGtoken is a Web3-powered marketing technology platform that helps brands acquire customers, build loyalty, and collect first-party data through token-based rewards and personalized incentives. Since 2019, they've distributed over $1M in rewards across 6M+ lifetime users and onboarded 50+ brands including major CPG companies (Kraft Heinz, Nestlé, Bud…

The Challenge

Bigtoken needed a user acquisition strategy for an app built on paid surveys, a category that faces strict ad-creative regulations. The work demanded a careful balance of compliance and creative that still performed.

Our Approach

Chameleon Collective took over user app acquisition and built a multi-channel strategy across Meta, Google, Apple Search, and mobile app display. Through rigorous testing and iterative learning, we developed a scalable user acquisition blueprint that met current needs, set up future growth, and stayed within the regulatory requirements.

The Impact

Results came fast. Within two months of launch, monthly active users (MAUs) rose over 15%. Meta and Google were the top-performing channels, adding new revenue streams.

The Work

15%+

rise in monthly active users

Featured Expert

The Chameleon who led this engagement.

Mobile App Growth Lead

Ben Barlow

View profile

Practice Areas

Marketing AnalyticsA/B TestingSales ManagementMedia StrategyAd TrackingCustomer Acquisition Management

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