Building a Digital Marketing Powerhouse at American Bedding

American Bedding Manufacturers had skyrocketed in growth, multiplying profits tenfold and attracting private equity investment. As the leading supplier of durable, high-quality mattresses and bunk beds for military bases, healthcare facilities, and more, they were primed for expansion.To capitalize on new marketing resources, they needed a VP of Digital Marketing—someone who could build a data-driven strategy across paid, organic, social, and AI-driven channels. The challenge? Finding a B2B expert with the vision and execution skills to scale their marketing from the ground up.