Real Estate & Property
Chameleon Collective Case Study: Wind River Tiny Homes
Full rebrand, B2B launch, and growth marketing drove 1300% production increase and 160%+ YoY sales growth in two years.
Wind River Tiny Homes
The Client
- Company
- Wind River Homes
- Website
- windrivertinyhomes.com
- Headquarters
- Chattanooga, United States
- Employees
- 1-10
About Wind River Homes
Wind River Built is a modular and prefab home manufacturer based in Chattanooga, TN, specializing in luxury park model tiny homes, accessory dwelling units (ADUs), and boutique hospitality units. Founded by Travis Pyke after his own tiny home living experience, the company operates a 100,000 sq ft manufacturing facility and has delivered projects across 30…
The Challenge
Wind River Tiny Homes, a well-established player in the tiny homes market, faced the challenge of redefining its brand and achieving rapid scale with new major investors.
Our Approach
Chameleon Collective seamlessly integrated with Wind River's team, crafting a transformative brand manifesto that embodied the company's essence. The engagement involved holistic brand rejuvenation including logo refresh, voice refinement across platforms, launching a B2B division, and implementing growth marketing strategies with SEO and innovative digital campaigns.
Practice Areas
Brand PositioningLogistics Support ActivityDigital MarketingSearch Engine Optimization
