Retail & eCommerce

A Rebuilt Storefront With Custom Engraving

A rebuilt site with custom modules makes exploring and buying Marla Aaron's jewelry effortless.

Marla Aaron Jewelry

The Client

Company: Tastefairy Corp dba Marla Aaron
Website: marlaaaron.com
Industry: Consumer Goods
Headquarters: New York, US
Employees: 11-50

About Tastefairy Corp dba Marla Aaron

Marla Aaron (operating as Tastefairy Corp dba Marla Aaron) is a New York City-based fine jewelry manufacturer specializing in modular, interchangeable jewelry pieces built around their signature lock and chain system. Founded in 2012 by designer Marla Aaron, the brand has carved out a distinctive position in the contemporary jewelry market by creating…

The Challenge

Marla Aaron, a bespoke jewelry brand, had an outdated digital storefront. Customers found it hard to explore the full range of products, and the path to purchase was winding and cumbersome.

Our Approach

Chameleon Collective dug into the core pain points of the website's user journey. Knowing how important user engagement and brand awareness were, we built custom modules to showcase the breadth of Marla Aaron's offerings. One was an engraving module that lets buyers add a personal touch seamlessly. Beyond the redesign, we equipped the Marla Aaron team with comprehensive documentation so they could easily manage, update, and maintain the new site going forward.

The Impact

As the revamped website approaches launch, anticipation is high. The changes are designed to boost user engagement, and the easier, more appealing buying journey points to stronger sales as the brand reaches new digital heights.