Media, Entertainment & Sports

An Authentic Brand for Magic Soup Games

Design thinking shapes Magic Soup Games' brand narrative, visual identity, and messaging framework.

Magic Soup, Inc.

The Client

Company: Magic Soup Games

The Challenge

Magic Soup Games entered a crowded gaming market as a young company with a two-part goal: build a brand identity that reflected its core ethos, and express that identity through an engaging platform while staying true to its original logo.

Our Approach

Chameleon Collective brought design thinking to the work. It started with an immersive session with stakeholders to understand their aspirations, constraints, and position against competitors. That fed a competitor analysis, which shaped the creative direction. Starting from foundational wireframes and iterating on stakeholder feedback, the design came together around Magic Soup Games' character.

The Impact

The result was more than surface-level. We delivered an authentic brand narrative, a signature visual design, and a strategic messaging framework that reflect the principles at the heart of Magic Soup Games.