Data Driven Marketing

The Client

Company: Nest New York
Website: nestnewyork.com
Industry: International Trade And Development
Headquarters: united states
Employees: 101-200

About Nest New York

NEST New York is a luxury home fragrance and personal care brand operating in the premium lifestyle goods sector. The company sells through direct-to-consumer e-commerce (Shopify-based) and likely wholesale retail partnerships.

The Challenge

NEST New York, a luxury home and fine fragrance brand known for its candles, diffusers, perfumes, and body care, sold mainly through nestnewyork.com. The brand saw room to amplify its digital marketing to boost sales and partnered with Chameleon Collective to do it.

Our Approach

Chameleon Collective took a data-centric approach. We collected, cleaned, and stored sales, marketing, and web analytics data in a private data warehouse, then ran a range of analyses: RFM (recency, frequency, monetary), cohort, customer segmentation, new versus repeat customers, customer acquisition, repeat purchase behavior, product affinity, and customer lifetime value. Those insights shaped a more targeted messaging and advertising strategy. We also set up automated, ongoing data collection and visualization so the NEST team could track marketing effectiveness and adjust in real time.

The Impact

With the data-centric approach in place, NEST New York saw 45% revenue growth year over year. The work shows how data can reveal actionable insights and drive substantial growth, setting the brand on a path of sustained momentum.

45% Revenue Growth From a Data Warehouse

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas