Increased close rate from 9% to 22% in two months through full-funnel sales ownership in the US home-services market.
Demand Summit was selling digital growth services to US home-service businesses in a crowded market. Owners were receiving numerous similar agency calls, making it difficult to establish relevance and progress conversations. The initial close rate was 9%.
Faz owned the sales pipeline from cold call through qualification, demonstration and close. He refined the opening seconds of the conversation to establish commercial relevance quickly, then connected the initial discussion to the prospect’s business needs. The work involved more than 1,500 cold calls per week and a consistent approach to qualification and follow-up. This was an independent client engagement.
The close rate increased from 9% to 22% during the two-month engagement, an improvement of 13 percentage points. Alongside the immediate conversion improvement, the founder gained a more repeatable sales approach as the team expanded.
9% → 22%
Close rate during a two-month engagement
1,500+
Cold calls per week
The Chameleon who led this engagement.
Sales Strategy Consultant
Faz Zavahir