Digital Experience & Enterprise Technology Modernization
Fractional leadership that engineered a unified digital ecosystem and roadmap for global scale.
The Client
- Company
- Teradata
- Website
- teradata.com
- Industry
- Information Technology and Services
- Headquarters
- united states
- Employees
- 10001+
About Teradata
Teradata, founded in 1979 and headquartered in San Diego, California, is a leader in cloud analytics and data management solutions. Their mission is to empower organizations by providing trusted analytics, hybrid cloud solutions, and advanced AI capabilities to enhance decision-making and drive faster innovation.
The Challenge
Teradata (NYSE: TDC), a global leader in enterprise cloud analytics and AI, operated a complex digital ecosystem spanning numerous customer-facing websites, developer portals, documentation libraries, investor relations, training, support, and regional properties. Multiple content management systems, inconsistent user experiences, duplicated content, and fragmented technologies made it increasingly difficult to deliver a unified digital experience, scale globally, and support modern customer engagement.
Our Approach
Teradata engaged Chameleon Collective to develop an enterprise-wide digital transformation strategy that would simplify its technology landscape, modernize its digital experience, and establish a roadmap for future growth.
Serving as Fractional CTO, Jon Michel Greenwood led a comprehensive assessment of Teradata's global digital ecosystem, business requirements, and technology architecture.
The Impact
Jon delivered an actionable enterprise digital transformation strategy that provided Teradata with a clear roadmap for consolidating its digital ecosystem, modernizing its customer experience platform, and reducing operational complexity.
Following the successful completion of Phase 1, Teradata extended the engagement into a 2nd advisory phase, where Jon continued serving as a trusted strategic advisor to executive leadership.
In this capacity he guided vendor selection, facilitated solution workshops, advised on implementation governance, and helped ensure technology investments remained aligned with business priorities and cost optimization goals.
Key Initiatives:
Assessed Teradata's global digital experience ecosystem. Defined future-state CMS/DXP strategy and architecture.
Evaluated enterprise platform and SI partners.
Developed executive roadmap and governance framework.
Led vendor evaluations and executive solution workshops.
Served as Fractional CTO and strategic advisor through Phase II.
Featured Expert
The Chameleon who led this engagement.
