Focused Media Strategy
Dr.
Dr. Adam Mamelak
The Challenge
Dr. Adam Mamelak, a renowned dermatologist at Sanova Dermatology in Austin, Texas, sought to build his personal brand for future opportunities. While already established locally, Dr. Mamelak needed a strategy to elevate his national presence, position himself as a go-to expert in dermatology, and boost his visibility through media coverage. He wanted to be seen as a thought leader across various skin-related topics-from skin cancer and sun protection to blue light technology and acne.
Our Approach
Chameleon Collective crafted a focused media strategy to position Dr. Mamelak as a top expert in dermatology. We built relationships with leading health and wellness reporters, pitching his expertise on timely skin health topics. By providing quotes on subjects like blue light effects and sunscreen benefits, we ensured his inclusion in relevant stories.
Additionally, we boosted Dr. Mamelak's SEO through frequent placements in high-traffic publications, reinforcing his credibility and expanding his visibility across the industry.
The Impact
Dr. Mamelak's media presence skyrocketed, with coverage in major outlets like Greatist, HuffPost, CNET, Cosmopolitan, Business Insider, NBC News, and Real Simple. This sustained visibility resulted in consistent inquiries from telemedicine patients. Additionally, Chameleon Collective established ongoing relationships with reporters who regularly reached out for Dr. Mamelak's expertise on skin health.
His thought leadership was featured in high-profile publications, including Today.com, WebMD, Men's Health, Teen Vogue, and The Washington Post, solidifying his position as a go-to expert in dermatology.
The Work
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Media Strategy