Karias Fractional CRO Success for Seed Round Digital Health Insurer
Karias Health, a digital health insurance startup, had vision—but no customers, sales process, or brand foundation.
Karias Health
The Challenge
Karias Health, a digital health insurance startup, had vision—but no customers, sales process, or brand foundation. They needed early traction, investor confidence, and a roadmap to scale. With a looming seed round and no time to spare, they brought in Damon Sgrignoli to lead from the inside.
Our Approach
First, Damon worked with the founder to clarify their vision and align it with market needs, enabling sharper decisions and a stronger story. He then redefined the value proposition to better target SMBs, mid-market employers, and brokers—leading to a pipeline of 10+ qualified leads within two weeks.
With early traction in hand, he shifted to fundraising. He crafted investor materials that highlighted the opportunity and momentum, helping the team raise $3.3M—$1.1M over their initial target.
To support scaling, he hired their first RVP of Sales and introduced core tools like CRM, outbound marketing, and lead-gen systems. Damon also collaborated with a branding agency to launch sales materials, a new website, and awareness campaigns. Finally, he supported recruiting efforts for their future COO and CCO.
The Impact
In just 60 days, Karias went from concept to active business—complete with early customers, sales operations, a go-to-market engine, and a stronger leadership bench. The founder said it best: "I just wanted to send a quick message today to say how grateful I am for each of you. It is hard to believe how far we have come in less than 60 days, a primarily fractional team, and a vision that was on a PowerPoint deck now coming to life. You all have incredible gifts that are truly going to be part of transforming healthcare with the work we are doing here.”
The Work
$3.3M
raised — $1.1M over target
10+
qualified leads in two weeks
Client Quote
“I just wanted to send a quick message today to say how grateful I am for each of you. It is hard to believe how far we have come in less than 60 days, a primarily fractional team, and a vision that was on a PowerPoint deck now coming to life. You all have incredible gifts that are truly going to be part of transforming healthcare with the work we are doing here.”