Rewrote taglines, headlines, and web copy in weeks to meet Target vendor guidelines and successfully launch Bradshaw's eco-friendly product.
INFUSE
Bradshaw International, just weeks from launching its environmentally friendly mop system, Infuse, at Target, found itself dissatisfied with the messaging prepared by two other design and branding agencies. With stringent Target Vendor Guidelines and a fast-approaching deadline, they needed a swift overhaul of their taglines, campaign headlines, and web copy.
