Technology & Software
Reinventing the Agiloft Brand
Chameleon Collective rebuilds Agiloft's brand strategy and identity to match its offerings and growth ambitions.
Agiloft
The Client
- Company
- Agiloft.Com
- Website
- agiloft.com
- Industry
- Computer Software
- Headquarters
- redwood city, united states
- Employees
- 201-500
About Agiloft.Com
Agiloft stands out as a leader in the field of Contract Lifecycle Management (CLM) software, dedicated to enabling organizations to achieve operational excellence through innovative solutions. With a mission to help clients 'agree and thrive', it aims to streamline legal operations, enhance efficiency, and reduce compliance risks significantly.
The Challenge
Agiloft wanted a brand transformation that was more than cosmetic. The goal was to reinvent Agiloft's brand identity so it mirrored the quality of their offerings and set them up for future growth.
Our Approach
Chameleon Collective ran an expansive discovery phase. Through stakeholder interviews and market research, we surfaced the insights that became the foundation for Agiloft's new brand strategy. Those insights guided a brand platform that was both strategically sound and emotionally compelling.
The work did not stop at strategy. We designed a visual and verbal brand identity that positioned Agiloft distinctly in its market.
The Impact
The reinvented Agiloft brand was well received across stakeholders. It paired a stronger visual presence with a clear, empathetic voice. The new identity reflected the quality of Agiloft's offerings and set up the brand's next chapter in line with its growth and vision.
The Work
The Team
The Chameleons who delivered this engagement.
Practice Areas
BrandingBusiness Transformation